Rep Firm (short for representative firm) in the HVAC industry is a company that helps to sell products from different manufacturers to contractors, distributors, and other end users. They have a team of sales reps who work with customers to identify their needs, provide product information and demonstrations, and close sales.
They also provide technical support and assistance with product selection and installation. Rep Firms play an important role in connecting HVAC manufacturers with their customers and helping to promote and sell their products. They call on the design engineering firms and contractors.
How can we help?
In short: we provide recruiting services that bring them talented employees and offer consulting to help them grow their business.
Why trust us?
Prior to recruiting Michael Johnson, was in owner direct, turnkey sales. He purchased chillers, boilers, pumps, heat exchangers, filters, etc. from Rep Firms in his geography to package into solutions for his customers. In his experience there were good and bad rep firms. Michael also worked for an OEM that acted as their own rep firm and saw what successful equipment sales people did different to win more jobs.
Good and bad?
Let's start with the bad ones: They only cared about their products and didn't listen to end user needs or concerns. Worse is when simple questions pertaining to installing a product would take weeks to answer instead of hours.
The good ones, well they know their products. They listen and give the customer the information they are asking for. They help point out hidden requirements a contractor needs to know. They work with engineers to help minimize design risk.
We can help Rep Firms attract and retain the best professionals for their needs. Whether you need sales people (calling on contractors, engineers, or both), application engineers, project managers, or leaders we have you covered!
We can also assist your organization by writing compensation plans, evaluate line cards, and train sales teams.